Welcome to Group Five’s Blog. Our focus is on marketing, PR, and outreach. Group members include Rachael Terry, Christine Whitney, Ian Richardson, Dan Dabrowski, and Thomas Garcia.
We’re a group of first-year MLIS students interested in examining how libraries can use marketing and PR strategies to connect with their communities. Our blog explores the How, the What, the When, and the Why of the latest marketing trends for all types of libraries. From branding and social media to programming and outreach, marketing and PR help a library deliver its message and promote its services.
Cheers, and happy reading!