American Library Association (ALA)

Outreach Librarian.


Garcia, Anna.

Kim, Eun.

Nemec-Loise, Jenna.


Dewan, Pauline. “Reading Matters in the Academic Library: Taking the Lead from Public Librarians.” Reference & User Services Quarterly. 52.4 (2013): 309-19. Web. Academic OneFile. 28 June 2015.

Foote, Shelby. Quotes. Goodreads. 2015. Web. 08 July 2015.

Heaton, James. “The Difference between Marketing and Branding.” Tronvig Group. 2015. Web. 09 July 2015.

Koontz, Christie. “Marketing – The Driving Force of Your Library.” The Portable MLIS: Insights from the Experts. Westport, CT: Libraries Unlimited, 2008. 77-86.

Saunders, Laura. “Academic Libraries’ Strategic Plans: Top Trends and Under-Recognized Areas.” The Journal of Academic Librarianship. 41 (2015): 285-91. Web. Academic OneFile. 23 June 2015.

Singh, Rajesh. “Engaging Your Library Community through Effective Brand Advocacy: STEPPS to Success.” Feliciter. 60.3 (June 2014): 27-9. Web. Academic OneFile. 08 July 2015.

Starr, Susan. “Creating brand love for libraries: can we be a kind of paradise?” Journal of the American Medical Library Association. 101.3 (July 2013): 168-70. Web. Academic OneFile. 08 July 2015.

Young, Scott W.H. and Doralyn Rossmann. “Building Library Community through Social Media.” Information Technology and Libraries. 34.1 (Mar 2015): 20-37. Web. Academic Search Premier. 23 June 2015.


Johnson, Abby.


“The Science Of Marketing.” Forbes. Forbes Magazine, n.d. Web.

“How Susan G. Komen For The Cure Torpedoed Its Brand.” Fast Company. N.p., 03 Feb. 2012. Web.

Speier, Cheri; Valacich, Joseph. Vessey, Iris (1999). “The Influence of Task Interruption on Individual Decision Making: An Information Overload Perspective”. Decision Sciences 30.

“Want Big Data to Help Your Marketing Team? Hire a Data Scientist.” Entrepreneur. N.p., 26 June 2015. Web.

“Marketers Need Insights Artists, Not Data Scientists | AdExchanger.” AdExchanger ICal. N.p., 14 Apr. 2015. Web.

The Henry J. Kaiser Family Foundation


Using school websites to support parent engagement Piper, Tracy Leadership; Nov/Dec 2012; 42, 2; ProQuest Research Library pg. 36

Turbo Tax


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